Join the Profiles in Action Newsletter:

Twice a month you’ll get a short profile about someone who stared down chaos and took right action to accomplish something amazing, someone who is now enjoying the thehookies.com entertainment. Consider it a regular dose of inspiration to act when you’re feeling stuck or uncertain.

What I Do

I’m a writer, editor, and media strategist that builds audiences, whether it’s cultivating fans for your art or bringing leads to your business. I’ve created content and executed marketing campaigns for best selling authors, major publications, and innovative startups to spread their stories across the web.



What People Are Saying


Herbert Lui
Founder, Wonder Shuttle
Michael has helped Wonder Shuttle introduce new processes and craft excellent client work. Even more, he knows how to engage audiences and get business results. He’s consistent, proactive, and resourceful, and I’m happy to recommend his work.

Joanna Wiebe
Cofounder of Copy Hackers and Airstory
I have extremely high standards – and Michael meets and beats them with every article he writes for me. He’s a fantastic researcher with a keen ability to weave stories into his pieces. The perfect blend of journalist and writer! I’ve recommended Michael at least a dozen times, and I’ll continue to.

Ryan Galloway
Senior Managing Editor, Contently
Michael is an outstanding writer, editor, and project manager. But there’s more to him than that: he’s got a rare gift for understanding and adapting to a brand’s voice and helping contributors do the same. His talents — in addition to his understanding of content as a business — have helped a number of our publishers develop content campaigns that far exceeded their expectations. In short, he just gets it. I wish I had 10 more like him.

Sean Riley
CEO, Dude Products
Michael is one of the most talented marketers and content creators I’ve worked with. I’ve called on him for years to advise on everything ecommerce, from brand development to conversion optimization. Best of all, his work delivers mind-blowing results.

Seth Shapiro
Two-time Emmy Winner & Author
Michael was critical to Television getting done, including a series of fourteen-hour days as the deadline loomed.

Peter Lu
COO, Jumpcut
Michael was a strong content writer for Jumpcut. He set up the site as well as wrote everything you see on the page. I would highly recommend him for any content writing or copywriting position in the future.




Content Strategy
Book Marketing
Email Marketing
Media Relations
Social Media Strategy
Book Proposals

Let’s Talk

I’m only able to work with a limited number of clients each month. If you like to work with me shoot me an email!